Here lies: 3D Mammography 1st round print recommendation. 

We were so excited to use stereoscopic 3D techniques on these memorable prints. Partnered with our 3D glasses DM this piece would have been sure to be a winner. Due to concerns that the prints would "blur" on the newsprint they are typically featured in, this 3D concept never left the page...or the printer. RIP

Here lies 3D Mammography 3D glasses mailer.

After a lot of time exploring the realms of 3D we built this beautiful 3D enabled mailer complete with 3D glasses that reveal what 3D mammography sees. The client did not share our same vision in this angle, so we went back to our sad 2D lives. RIP

Here lies: The 3D graphic approach for posters to be guerilla placed. 

Due to the decision to stick closer to brand look and feel these posters never were able to help people "see more of the picture."RIP

Here lies: 3D Mammography 3D Movie Preview.The saddest movie of all time, was the 3D preroll commercial the client gave the go ahead to produce. The spot was to air at local movie theaters before 3D movies, utilizing the medium to talk about 3D mamm…

Here lies: 3D Mammography 3D Movie Preview.

The saddest movie of all time, was the 3D preroll commercial the client gave the go ahead to produce. The spot was to air at local movie theaters before 3D movies, utilizing the medium to talk about 3D mammography in a memorable, relatable setting. Though this project was Highly rated, budgets, frustrations, and timing ended up giving this project a premature ending. RIP.

Here lies: 3D Mammography round 2 concept print pick.

After the rejection of our initial angle, we attempted to fuse the concepts into one bringing in that safe lifestyle look, with our 3D approach. Let's just say they were not swim fans.RIP

3D Mammography

As a delicious snack offering we rallied hard for Carle to give away "Mam-o-Grams" to ease the awkwardness of the "smash & twist." This didn't leave a good taste in the client's mouth. One could say victory wasn't sweet - though we'll never know for sure... will we. RIP

Here lies: True Value Ambient Wall Paint by number, for the launch of the Trolls movie color palette paints. 

This gem of an idea was in development for weeks, before the client ultimately decided to paint themselves into a corner in indeciciveness about location, design, logistics, money, and all the usual. We didn't get to paint a wall, but we did experience a lot of feelings. RIP

 

Here lies: Nurse Recruitment $10,000 sign on bonus Snapchat Filter.

This snapchat filter actually ran, but life was cut short when it was pointed out, that the filter on women nurses looked like people making it rain on... nurses. Not the right message. RIP