CREATIVE DIRECTOR
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International Truck: Official truck of the Big ten conference
My partner Toni (the girl) and I were tickled pink when our concept for International Truck's Big Ten Sponsorship National TV spot was selected. As two Big Ten gals who attended creative programs, we were able to flex our limited knowledge of football and trucks and create something every Midwesterner can be proud of.
Since this project was filmed on a shoestring budget, I supplemented the campaign with my own personal photography. My photos were used for all associated dealer kits and collateral including posters, print ads, mailers, and digital pieces of the campaign.