CREATIVE DIRECTOR
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Chicago Coalition for the homeless @ riot fest
This past spring we developed a campaign that utilizes the iconic Chicago flag to set the scale of which our city should be rated. After all, we should make Chicago a 4-star city for everyone.
When considering when the right time would be to roll out the new creative we were made aware that CCH is one of the main beneficiaries of Riot Fest Chicago. To bring the campaign to life we presented bringing targeted disruptive posters and giveaways to remind the festival goers to give back to their city.
We also developed a social strategy that involved targeted snapchat and instagram filters and a sponsored post plan
"THE SNORERS" - THERAVENT Spec
So we didn't win this pitch. But it was one of my favorite campaigns that I worked on in this past year. RIP Snorers... you had only just begun.
Charmin Toilet Paper
Toilet paper so luxurious, you'll look for any excuse to go. Spec
BRONZE - Chicago Ad Federation 2016, Student Magazine Advertising Campaign
Grab A mouthful of HÄAGEN-DAZS - Spec
HÄAGEN-DAZS® is know for its seemingly old world roots of being the most reliable, decadent ice cream. What people don't know is it actually was invented in New York and only given it's name to sound exotic. HÄAGEN-DAZS actually doesn't mean anything at all so we've given it it's own language based on the phonetical reading of what words sound like when your mouth is stuffed with ice cream. #frozentongues.
Packaging Redesign