Welcome to the Kitchen

Since 2022 I have been immersed in 100% food 100% of the time at The Food Group. I have been so fortunate to work on amazing clients and to dig into some amazing recipe content generation. Here is a collection of some of my favorite work.


Pescanova

Pescanova was looking to make a splash when announcing their availability at target. Their toss n serve products included frozen shrimp and sauce, and a fancy new invention: fish noodles made with marine protein. Yes. That’s what I said. We were given carte blanche to develop some social content that could hold up to the whimsy of the Target brand, and support paid media.


Cabot Creamery

Cabot approached us to develop a recipe inspiration guide for their Cheddar, Butter, Sour Cream, and Greek Yogurt. Our team of chefs developed some trending ingredient pairings to highlight the best qualities of Cabot, and we got to shoot the hell out of the recipes with an amazing food stylist/photographer team. This is one of my favorite projects I have ever worked on.

Flip through the guide below!

Hellmann’s SEC Partnership

To highlight Hellmann’s/Best Foods Squeeze, Unilever partnered with the SEC to create Buffalo Chicken Dips recipes inspired by the teams. We did a marathon production to capture a wild array of content to share in all of the different target areas for all 16 teams.